Campus Card Business Forecast


Published by

Robert C. Huber, CMC, CPCM

Robert Huber Associates

Vendor Independent

Campus Card Business Consultants



Campus Card Business Forecast



Robert C. Huber, CMC, CPCM

Campus Card Business Consultant

Robert Huber Associates

Prediction #1 –  Students Dominate Market Technology


Over the next two years, 90% of all college and university students will own (or lease) at least one Smart Mobile Device.


Prediction #2 – Smart Device Transactions


Smartphone and Mobile Device enabled campus card system transactions will exceed traditional plastic card transactions within the next 3-5 years.


Prediction #3 – New Student Credentials


Personal Mobile Devices will become the Primary Campus Credential within the next five years.


Prediction #4 –  Dramatic Retail Expansion


Participating Campus Card Network Merchants will increase 100% over the next five years.


Prediction #5 –  Door Access Technology Escalates


Magnetic Stripe based Door Access Systems will continue to be replaced by more secure and greater ROI Contactless Smart Chip and Mobile enabled technology systems.


Prediction #6 –  Cloud Systems Escalate


Over the next decade, 50% of Campus Card Programs will utilize "Cloud" based Campus Card Websites and Marketing Programs developed and maintained by third-party vendors.


Prediction #7 – Plastic Cards Dwindle


Many colleges and universities will no longer issue traditional plastic cards and instead adopt a Virtual e-Credential for most students by the end of this decade.


Prediction #8 –  New Vendor Players


With acceptance of mobile credentials, advanced reader technology, and increased corporate acquisitions, the number of Campus Card Vendors will double by the end of the decade.


2017 Campus Card Industry Business Forecast
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FORECASTS:    2017   |   2016   |   2013  |   2010  |   2006   |   1998

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Robert C. Huber, CMC, CPCM, President & Senior Consultant of Robert Huber Associates, is a "Vendor Independent" Campus Card Business Consultant, certified business and marketing consultant, card technology expert, implementation strategist, Hall of Fame recipient, college business instructor, publisher of the "Campus Card Business Forecast", author, entrepreneur, visionary, trusted media resource and frequent speaker at business conferences throughout North America.


Since developing the "All-Campus Card" concept in 1985, he has implemented over 200 debit card, door and parking access control, meal plan, food production, and point-of-sale systems at over 200 colleges, universities, hospitals and corporations.


Consultant Profile





Robert C. Huber, CMC, CPCM, has been an industry pioneer, historian, forecaster, media resource, and campus card industry leader since 1982 and directly responsible for many campus card industry innovations:


1982 - Introduction of the first campus cards with High Coercivity magnetic stripes (non-eraseable).


1985 - Development of the "All-Campus Card" concept at Duke University.


1986 - Development and issuance of more durable "4-Year Campus Cards".


1990 - Installation of the first "smart card" credentials and systems on three college campuses (simultaneously).


Industry Milestones



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Vendor Independent

Campus Card Business Consultants

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