Campus Card Forecast
(2007)
ROBERT HUBER ASSOCIATES
Campus Card Forecast
(2007)
Prediction #1 – Virtual Card Offices
The Echo Boomer generation along with their Baby Boomer parents will drive development of "virtual card offices" for most cardholder functions at 75% of institutions with campus card programs in the next 5 years.
Prediction #2 – Wireless Door Access
Wireless door access installations will double every year for the next 5 years with the rapid rise of wireless campuses and municipal environments.
Prediction #3 – Biometrics Revival
Although biometrics has been in existence for over 2,000 years, it will receive another revival with the increased demand for international personal identification, and this technology will be offered to campuses within the next 5 years by most multi-application card system vendors – using existing magnetic stripe card technology.
Prediction #4 – Merchant Programs
The number of schools that have made a proactive decision to expand their campus card program to include off‑campus merchant applications will double each year for the next 5 years.
Prediction #5 – Merchant Program Vendors
More industry vendors will facilitate off‑campus merchant transactions with a variety of options – regardless of the primary on-campus card vendor system.
Prediction #6 – Merchant Program Management
Although 75% of off-campus merchant campuses are managing this application on a "self-op" basis, that share will reverse within the next 5 years (i.e., 75% managed by vendors for schools, 25% managed by schools).
Prediction #7 – Community College Systems
With the advent of off-campus merchant applications, the number of community colleges (without a card system) that will purchase a multi-application campus card system will double each year for the next 5 years.
Prediction #8 – Outsourced Marketing
Since most colleges and universities still have not adopted a contemporary business organizational model which should include a Vice President of Marketing, but progressive business administrators realize that the professional marketing of campus card programs is essential to an increased return-on-investment (ROI), the number of institutions that will utilize contracted vendor marketing services to promote their campus card programs (both on-campus and off-campus) will triple each year for the next 5 years.
Prediction #9 – Shared Systems Increases
As the campus phenomenon for the outsourcing of contracted services increases, more institutions will consider "shared" campus card systems (i.e., both vendor managed systems and consortium models) for technological, organizational, and budgetary reasons.
Prediction #10 – Internet & Web Tools
Both the Internet and the World Wide Web will play increasing roles in the management of campus card programs, cardholder transactions, and cardholder services on a global basis as technological security is improved and customer demand increases for such services.
Consultant Background
About The Author (2007-2008)
What's Hot and What's Not (2006)
Campus Card Forecast (2007)
Campus Card Forecast (2002)
Campus Card Forecast (2000)
"Campus Cards Go Back to the Future"
Please send your comments and/or suggestions of the above to:
Robert C. Huber, C.M.C., C.P.C.M.
huber@allcampuscard.com
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(480) 551-0520 |
Robert C. Huber, C.M.C., C.P.C.M. |
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